Aquí va a una fiesta un pastel Sanborns (Nueva colección de pintura para conocido museo privado)Installation view at Museo Universitario del Chopo, 2017-2018
Aquí va a una fiesta un pastel Sanborns, Installation view at Museo Experimental El Eco, 2016
Aquí va a una fiesta un pastel Sanborns (Nueva colección de pintura para conocido museo privado)Installation view at Museo Universitario del Chopo, 2017-2018
Aquí va a una fiesta un pastel Sanborns (Nueva colección de pintura para conocido museo privado)
There goes a Sanborns cake to a party (new painting collection for well-known private museum)
2015-2016, 30x25cm each, oil on canvas
Aquí va a una fiesta una colección de pintura
There goes a painting collection to a party
2017
wood, enamel and silkscreen, variable dimensions
There goes a Sanborns cake to a party (new painting collection for well-known private museum)
2015-2016, 30x25cm each, oil on canvas
Aquí va a una fiesta una colección de pintura
There goes a painting collection to a party
2017
wood, enamel and silkscreen, variable dimensions
Sanborns is a large Mexican department chain of restaurants, drugstores, retail and department stores. The owner, Carlos Slim, is the richest man in Mexico and Latin America, and as of February 2019—he is the seventh-richest person in the world according to Forbes' listing of The World's Billionaires; he also own a private collection and museum: Museo Soumaya. The process for these pieces was to photograph the cakes shown in the Sanborns’ windows and then make paintings off of these.
The project is a painting and sociological study of the circulation of images in products aimed at specific classes. The titles, from the Sanborns cakes to the collection of the private museum, traces a complex articulation between the fiction of the symbols consumed by the elites and the objects of mass consumption, accentuated by the own images generated in the products of the company, and ultimately, in the distribution strategies of power and bad taste, reappropriated by art, of the most widespread version of local neoliberalism.
